BIOFACH and VIVANESS 2017 top 50,000 visitors!
The exhibition duo consisting of BIOFACH, the World's Leading Trade Fair for Organic Food, and VIVANESS, the International Trade Fair for Natural Personal Care, set a new record in 2017 by welcoming a total of 51,453 trade visitors through their doors. People travelled to Nuremberg for the industry get-togethers from 134 countries this time, were impressed with the range of products offered by the 2,785 exhibitors (259 of these were at VIVANESS) from 88 countries and allowed themselves to be inspired by the country of the year Germany.The organic industry as a whole has continued to progress too: In 2016, German households spent 9.9 % more on organic food and drink than in the year before, with sales amounting to EUR 9.48bn according to the German Federation of the Organic Food Industry (BÖLW). More and more customers are opting for natural cosmetics as well. The results of a joint survey conducted by naturkosmetik konzepte, the Society for Consumer Research (GfK), IRI, IMSHealth and BioVista show that the German natural cosmetics market has a market share of 8.5 % and is worth EUR 1.15bn, meaning it is the strongest natural cosmetics market in Europe.
Satisfied exhibitors and visitors at BIOFACH and VIVANESS
The exhibitors at the World's Leading Trade Fair for Organic Food were extremely satisfied at the end of the event. According to a survey carried out by an independent institute, 89 % ofthe exhibitors at BIOFACH said the exhibition had been a success overall. 93 % praised the quality of the visitors at their stands and were able to reach their target groups, while conversations at their stands also led to the initiation of new business relationships for 93 %. In addition, 85 % expect post-exhibition business as a result of contacts acquired over the four days. Following the pleasing response to their products, 88 % of the BIOFACH exhibitors intend to take part again in the future. As regards the visitors, 97 % were happy with the range of products available and 94 % plan to come again.
This year's International Trade Fair for Natural Personal Care impressed exhibitors and visitors in every respect as well. 90 % of the exhibiting enterprises said the exhibition had been a success overall, while 94 % were satisfied with the quality of the visitors who came to their stand and 93 % were able to reach their most important target groups. 85 % said they would be returning to VIVANESS again in the future. There were similar sentiments among the visitors too: 96 % of these were happy with the range of products displayed and 90 % plan to come again.
BIOFACH and VIVANESS 2018 will be taking place from 14 to 17 February 2018 at the Exhibition Centre Nuremberg – and will include halls 8 and 4A this time.